Universal opt-out signals (e.g., Global Privacy Control) have gained momentum on both sides of the Atlantic, with California, Colorado, or Connecticut enforcing them and the EU recently endorsing them, but they do not solve for consent opt-in requirements still applicable in many cases.
Meanwhile, privacy policies and notices remain cryptic and challenging for anyone to read or understand. They pay little attention to an individual’s real preferences or needs and sit at the opposite side of agency or the often empty statement “we care about your privacy”.
A brand new IEEE standard (7012, or “MyTerms”) could bring about the most important change to the current power imbalance.
Iain Henderson is a long term marketer and CRM professional who long since concluded that if the ‘customer side’ had equivalent relationship and data management tools then things would work a lot better. His day job is with JLINC as the architect for personal data solutions, and through that he is also part of the DataPal team in the UK. He is also a Board member of Customer Commons, and has been a core member of the team developing IEEE 7012/ MyTerms.
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